The alternative rock band "SaffeK", led by singer-producer Oren Amitai, accompanied the first rain of the year with the release of a new video clip for their stormy winter ballad "When it Rains", from their latest E.P 'All Too Human'. This one tells the story of loneliness through the eyes of a salvation seeking bunny.
The new video clip is a unique thorough stop-motion production, made up of thousands of little pieces of still images that are merged into a lively reel, merging reality and fantasy in an emotional way. The release is part of a local autumn tour featuring both band and solo acts.
This clip is the result of the joint effort of Amitai and award-winning director Shaked Katzir. "Oren's sensitive performance grabbed and thrilled me", she says. "Working together was an opportunity to break visual boundaries and combine our arts into a surprising and exciting creation. I'm glad for the trust Oren has put in me, which allowed us to create this project together".
"'When It Rains' is one of my most painful, personal and favorite songs. I'm proud and happy for the chance to work with the amazing Shaked, as well as with so many other miracle-workers in order to bring this broken bunny, who is the star of the clip, to life, and maybe redeem us both, in a small way, in this process. Thanks to this song of loneliness and the painful need to grasp something real, to have a connection, I found myself coming to life and feeling the great light coming from so many people who are filled with the same passion for life and rock n roll."
SaffeK are currently concluding the production of the new 2022 album and preparing to launch it with a European tour during the summer.
Listen to their latest E.P "All Too Human" here, or on spotify, here!
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